“Incentives solve one part of the EV puzzle, but you still need to solve the other,” remarks Hovig Tchalian, assistant professor of clinical entrepreneurship at the USC Marshall School of Business.
“The problem with electric vehicles has always been adoption. You’re less likely to adopt unless you’re one of those people who stand in line to get the first Apple product”.
“For most car buyers, EVs are unfamiliar. There’s anxiety about range and about the number of charging stations.”